HOW CAN BRANDS STAY RELEVANT IN THE MODERN AGE?
As part of our We Mean Business month, Molly Gunn, aka Selfish Mother, will be in conversation with Lynne Franks to discuss The Modern Brand Ethos.
CHECK THIS OUT: Purchase a ticket to this session only, OR purchase tickets to 4 x We Mean Business sessions and enjoy a FREE Selfish Mother tee. A pretty good deal, right?
Today’s customers expect more than ever from brands. It’s all about creating a community, doing good and giving back. Sharing their old-school and new-school experience in PR, branding and journalism, Molly and Lynne will discuss how to grow your tribe and promote your brand in modern, meaningful ways.
MOLLY GUNN founded the Selfish Mother blogzine in 2013, spearheading the ‘new mother movement’ and giving parents a platform to speak their minds. She launched the #GoodTees initiative as a way to give back to families in need; to date, it has raised over £600k for UK and international charities, gaining celebrity fans in Jamie Oliver, Fearne Cotton, Russell Brand, Claudia Schiffer and more.
LYNNE FRANKS is a strategist and spokesperson on women’s issues, sustainability and consumer lifestyles. From her TEDx talks on The Return of the Wise Woman, to her Power of Seven leadership workshops and SEED – a book and platform championing a feminine approach to enterprise – her expertise spans the business world. Prior to this, Lynne founded one of the UK’s first fashion PR firms – initiating London Fashion Week and launching Fashion Aid with Bob Geldof and Harvey Goldsmith. She also launched Fashion Cares, which has raised millions of pounds for HIV/Aids, and is an advocate for women’s empowerment.
The Modern Brand Ethos: Give Back, Do Good & Grow Your Tribe takes place on Friday 13th October, 19:00-21:00.
There will be Free Fizz, inspiring chat and the chance to network with likeminded folk.